Your website is the first impression you give potential customers on the internet. If someone is looking for information, they will probably do a quick Google search. It’s important that your company’s website accurately represents your brand and shows up at the top of the search results. With over 63,000 searches per second each day, it’s important to set your business apart from the competition. In today’s world, consumers expect companies to have an online presence (read: website) and will consider a company that does not have a website as less professional.
Why Your Homepage Matters
Your homepage is the first thing many of your potential customers will see when visiting your website, and possibly even your entire brand. They may land on an inner page, or a landing page, based on their specific search, but if they are referred to your site through a social media link, through a site link or just type in your domain name, they may very well land on your homepage. It’s important to capture their attention quickly so they don’t bounce and leave your site. It’s also important to provide content relevant to their interests and organize content in an easy-to-digest manner.
Another reason visitors come to your website is to learn more about your products and services. Presenting potential customers with a strong web presence may enhance your credibility. According to Stanford, 75% of online users admit to judging a company’s credibility based on their website. Providing information about your business, your team and your products can help strengthen your brand and lead to conversions down the road. Things to consider adding to your website to build your brand include:
- Updated, relevant information/blog posts
- Answers to frequently asked questions
- Testimonials and reviews
- Links to social media platforms
- Certified trust seals
- Easy to navigate website
- Business hours, location, and ways to contact you
Most businesses are not open 24/7 and wanting information about them can happen at any hour of the day. To ensure that potential customers can learn about your business at any hour of the day, keeping up-to-date information that is easy-to-find on your website can make or break a sale. Another great option for around-the-clock interaction is offering site visitors multiple ways to contact you for more information at any time. Consider adding email forms to your site, and chatbots for immediate information requests.
Do Small Businesses Need A Website?
Some businesses believe they are too small to need a website, but there is always an audience looking for information about what you do. Even if you don’t have an elaborate website, it’s helpful for potential customers to learn about your products and services and build credibility. Providing information such as hours, license numbers, contact information and more can all drive more leads and potentially more revenue to your small business.
Find a Web Expert
Lastly, it’s important to remember there are web standards for accessibility and usability. Some industries have specific requirements that need to be considered before a website is built. Trusting a professional to build the best site for your business is important. Does your business collect personal information? Understanding General Data Protection Regulation (GDPR) rules and personally identifiable information (PII) transactions can be crucial for your business. Want to learn more about building the right website for your business? Email us for more information.