Whether this is your first time hearing of us or you work with us in some capacity, I am excited to introduce you to the new brand.
For those new to us, Foundry, formerly known as Bauserman Group, is an integrated advertising, marketing and strategic communication agency. Established in the late 80’s, we are based in Reno, Nevada. With a recent move to downtown Reno, I thought it was the perfect time to rebrand.
In the advertising world, adapting to one’s environment is critical to success. We evolve to grow as an agency, to better serve the needs of our clients, and to elevate our community. Moving forward takes a total team effort – a daily endeavor that requires the experience, hard work and creative talent of every single employee we’re fortunate to have within our group.
As we moved offices to Downtown Reno, I realized that this move is giving us more than just a new setting. It’s giving us a new opportunity. As proud as I have been to have my name on the door, the firm has evolved. We have a very talented team and I want them to feel like they are a part of something bigger – it’s not my firm, it’s ours.
By its dictionary definition, a Foundry is a factory where molten steel is poured and metal cast. To us, it is a symbol of our ethics – hard working, honest, solid, authentic, real, ironclad. Here, we forge ideas. We craft strategies. We lay solid foundations. And we create brands that are built to last.
In early October 2016 we moved to downtown Reno and into the once-vacant bottom floor of the Montage.
The overall vision for this move was to create an inspiring and functional workspace that will be a long-term positive addition to downtown Reno. We believe in downtown and the momentum we are seeing. We’re excited to be a part of that.
We worked with local H+K Architects for the design, which required a full build out and took 10 months to complete.
As we move ahead, we are excited to celebrate our next chapter with you, and we look forward to introducing you to the new Foundry. Please take a minute to explore the site and feel free to reach out or stop by the new space.
By Jim Bauserman