Allison Boyd

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Digital Media Specialist

Professional Profile

Allison joined Foundry in 2017 as a media coordinator and now works as a digital media specialist. She is directly responsible for assisting in all aspects of digital media planning, including campaign creation on paid social platforms and the Google Display Network, audience research, scheduling, trafficking and billing. Allison considers writing and completing to-do lists a hobby, as the completion of projects is a major source of satisfaction and motivation to her.Before joining Foundry, Allison served as social media marketer for Western Industrial Nevada and ASTRO Foundation, a nonprofit animal rescue organization.Allison is a graduate of the University of Nevada, Reno where she earned a bachelor’s degree in strategic communications from the Reynolds School. While attending the university, Allison served as a paid media lead for the 2016 American Advertising Federation Integrated Marketing Campaign class, placing third in the regional competition for its national Snapple Beverage Corporation campaign.