Allison Boyd

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Digital Marketing Specialist

Professional Profile

Allison joined Foundry in 2017 and now works as a Digital Marketing Strategist. She is directly responsible for assisting in all aspects of digital media planning, including digital campaign strategy, implementation, optimization, performance analysis and reporting. She works within paid digital platforms including Google Ads, Google Analytics, Bing Ads, Facebook, Instagram, Yelp, Snapchat, YouTube, Twitter and Spotify to ensure brand success. She also has previous experience in traditional media buying and planning on mediums including radio, television, outdoor and sponsorships. Before joining Foundry, Allison served as social media marketer for nonprofit organizations, including Western Industrial Nevada and ASTRO Foundation. Allison is a graduate of the University of Nevada, Reno where she earned a bachelor’s degree in strategic communications from the Reynolds School of Journalism. While attending the University, Allison was selected as a paid media lead for the 2016 American Advertising Federation Integrated Marketing Campaign class, placing third in the regional competition for its national Snapple Beverage Corporation campaign.

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