Rogers Jewelry prides itself on its exceptional selection of fine jewelry, in particular those statement pieces that make your “big moment” shine.
The goal of the advertising campaign was to tap into the awe, beauty and impact of that moment when you are ready to make a landmark purchase such as an engagement ring. We took a design and conceptual approach that feels indicative of the jewelry itself – contemporary, upscale, bold and attention-getting.
One customer was so moved by the campaign that he inquired about asking his girlfriend to marry him on a Rogers billboard. Rogers and Foundry happily obliged.
Carrying the brand through all marketing efforts, including outdoor, TV, on-site, social media and a new website complete with e-commerce, we have helped generate some serious buzz about the brand.
AVG. PAGES PER SESSION
AVG. SESSION DURATION
# OF SESSIONS IN THE LAST YEAR
64% OF TRAFFIC FROM MOBILE/TABLET
49% OF TRAFFIC FROM ORGANIC SEARCHES