Rogers Jewelry

Rogers Jewelry prides itself on its exceptional selection of fine jewelry, in particular those statement pieces that make your “big moment” shine.

Rogers Jewelry Promotions

Goals

The goal of the advertising campaign was to tap into the awe, beauty and impact of that moment when you are ready to make a landmark purchase such as an engagement ring. We took a design and conceptual approach that feels indicative of the jewelry itself – contemporary, upscale, bold and attention-getting.

The Results

One customer was so moved by the campaign that he inquired about asking his girlfriend to marry him on a Rogers billboard. Rogers and Foundry happily obliged.

Carrying the brand through all marketing efforts, including outdoor, TV, on-site, social media and a new website complete with e-commerce, we have helped generate some serious buzz about the brand.

3,400 PRODUCTS

6

AVG. PAGES PER SESSION

2:53

AVG. SESSION DURATION

148,654

# OF SESSIONS IN THE LAST YEAR

64% OF TRAFFIC FROM MOBILE/TABLET

49% OF TRAFFIC FROM ORGANIC SEARCHES

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