DOLAN AUTO GROUP

Dolan Auto Group has been one of the leading businesses in the northern Nevada market for over 25 years. The company was been built on family values, hard work and philanthropy. Its multigenerational, family-owned business is reinventing the way automotive dealers work with their customers.

The company has a strong foundation, a giving heart and a visionary approach to their industry.  All we had to do was turn on the camera and try not to hit the tripod.

Business Philosophy

With the progression of a new generation of owners and management, Dolan Auto Group adapted their business model to eliminate commissions. They elevated the training of their staff to become Service Technicians and Vehicle Specialists. And, they built a brand-new, 68,000 square foot Lexus dealerships to match the luxury behind the brand.

Community Involvement

Community involvement has always been a priority for Dolan Auto Group. From their bi-annual $60,000 School and Community Upgrade Project, to generous donations to local non-profits, they’re never short on giving back. In 2016, we launched a new, “What Drives Us” campaign that honed in on the five values that shape their culture – service, passion, community, excellence and family.

The Solution

Aside from distinguishing these values as the company’s core, “What Drives Us” built a strong bond within the community, as it recognized 25 individuals throughout northern Nevada who exemplify the same principles. Each honoree was given $1,000 from Dolan Auto Group to donate to an organization of their choice – totaling $25,000.

As we forge ahead, we’re excited to continue building a brand that has had a positive and lasting impact throughout our community.

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Branding and Identity

Colors

Typography

  • Pantone:Solid Uncoated 2300 U
  • Pantone:158, 191, 97
  • Pantone:17, 0, 49, 25
  • Pantone:9ebf61

Neutraface Text Demi
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  • Pantone:Solid Uncoated 2300 U
  • Pantone:158, 191, 97
  • Pantone:17, 0, 49, 25
  • Pantone:9ebf61

Neutraface Text Demi
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9