Ideas That Stick

Public Relations

How Not to Handle Crisis Management

3 Strikes Against the Houston Astros The celebration and fanfare of the 2019 World Series may be settling, but baseball is not out of the headlines yet. While most front offices are deep in preparation mode for winter meetings and...

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Advertising, Digital Marketing

8 Tips To Build The Best Static Display Ad Creative

Display ads are everywhere you go on the web, and the prevalence of display ads are becoming greater and greater. However, many of us install ad blockers to get away from them, or we simply scroll past them and actively...

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Brand Development, Digital Marketing, Web Design

Why a Good Website Is Important

Your website is the first impression you give potential customers on the internet. If someone is looking for information, they will probably do a quick Google search. It’s important that your company’s website accurately represents your brand and shows up...

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Digital Marketing, Social Media

A Guide to Marketing on LinkedIn

Often times, when businesses think about social media marketing, the first platforms that come to mind are Facebook, Instagram and Twitter. But what about LinkedIn? Can you use this networking platform to broaden the reach of your business? Even though...

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Advertising, Campaign, Digital Marketing, Web Design

5 Tips for Creating High-Converting Landing Pages

When asked to create landing pages for clients, we stop and think about what the user experience is when landing on the page. How did they arrive on the page? Did they click a paid search ad? Did they come...

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Advertising, Digital Marketing

11 Secrets to a Successful Paid Search Campaign

WHAT IS PPC? Pay-per-click (PPC) is a form of digital advertising and is based on the model that marketers only pay when someone clicks on their ad. PPC marketing ranges from digital display banners to paid search ads, sometimes referred...

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Advertising, Social Media, TV, Video

Why Video Length Matters

A quick guide to long and short-form video content I’m Kevin Stamps, I’m the director of the production department here at Foundry. Throughout my time here I’ve worked with clients on both large and small video and photography production. If...

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Digital Marketing, Facebook, Social Media

What is the Impact of Social Media on SEO?

Frequently, clients come to us asking what is the impact of social media on SEO? Does social media affect search rankings? Does Google rank articles differently based on social shares? Let’s dive into some of the data. In the 2019...

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Campaign, Digital Marketing

How to Setup and Execute an Integrated Marketing Campaign

The marketing landscape is constantly changing. Customers are getting more difficult to reach. The tactics that used to be the bread and butter of any type of marketing efforts are all but obsolete now. So maybe you’re a business that...

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Digital Marketing, Foundry Team, Leadership

Foundry Hires Digital Director

Digital marketing is in a constant state of flux. At Foundry, we are leaders in this ever-evolving marketing landscape. Prioritizing these digital efforts is not only important, but critical to our client's success. Today, we'd like to introduce our new...

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