Media Buying, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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